You pay for decisions, not keystrokes
A senior engineer sets the architecture, reviews every diff, and owns the outcome. The typing, the boilerplate, the test suite, the second and third attempt — that's machine work, and we don't bill it to you as human hours.
Scope is written down and priced before day one
No discovery phase you pay for. One call, one page of scope, one number, one date. If you change the scope mid-build we re-price it in the open, in writing, before we start on it.
It's running before you've paid in full
You get a deployed URL on day one and a new one every evening after. Half up front, half on handover — if the thing isn't working on the day we promised, the second half waits until it is.